Our values

As roasters, we make choices based on our core values.

Through commitments to sustainable sourcing, making climate-friendly choices, and donating 1% of our sales to charity projects, we're working towards a more equitable future for the people who grow our coffee, as well as those who enjoy it.

Responsible coffee is more an evolving journey than a destination in itself, in which we're constantly learning, adapting, and improving how we operate. We welcome your thoughts and feedback.

Committing to sustainable coffee sourcing.

We believe that, just like us, coffee farmers should be able to operate profitably, taking out earnings to support their families and also reinvest in their businesses. The price they command for their coffee is the biggest factor in whether or not this happens.

Paying farmers above the cost of production is not just an ethical choice, we also think it's good business. A sustainable approach to buying means farmers can continue to produce the coffees we love to roast and share. 

We’re working towards 100% green coffee supply chain transparency, to better understand the relationship between the price we pay and the producer’s own profitability.

Making climate-friendly choices.

Aside from the broader social duty we all share to make good environmental choices, as coffee roasters we have an elevated responsibility.

The business of sourcing, roasting and serving coffee carries a climate change burden, and coffee farmers are some of the most vulnerable to its impact.

From buying green energy through Powershop, to packaging our coffee in recyclable bags, to sending our roasting by-products for composting, we’re working with intent to make the right choices.

Donating 1% of our sales to charity projects.

Since 2015, we've funded and run The Gitesi Project — a charity project that buys dairy cows and health insurance for coffee-farming households in western Rwanda.

In September 2020, we integrated and formalised this philanthropy by signing up as members of 1% for the Planet.

Through this framework, we commit to donating 1% of our gross sales (not profits) to projects in the communities we buy coffee from.